Gaby Barrios shared in her TED Talk about the importance of gender analysis and why it’s bad business to use gender stereotypes in marketing.
Why gender-based marketing is bad for business. “In this day and age, if you still blindly use a gender view for your marketing activities, actually it’s just plain bad business.”
Gaby Barrios is a business consultant who found that, using data from 200 projects in over 20 different countries, only 5% of business projects found gender to be a useful predictor of consumer needs. Check out her TED Talk to learn more about how using lazy, gender-based marketing isn’t just perpetuating gender norms and stereotypes, it’s also bad for business.